Professor Bonnie Simpson, DAN Department of Management and Organizational Studies, Faculty of Social Science, Western University, studies Consumer Behavior, Sustainability, Social Influence, and Corporate Social Responsibility. Her research explains how social context shapes ethical, sustainable, and prosocial decision-making in markets and organizations. She teaches consumer behavior and marketing research, supervises students in these areas, and serves as Undergraduate Chair for student affairs, adding leadership experience to a strong research profile at Western University.