Dr. Mark Cleveland is the Dancap Private Equity Chair in Consumer Behavior, and Full Professor of Marketing, in the DAN Department of Management and Organizational Studies, at the University of Western Ontario (London, Ontario, Canada). He also taught at the John Molson School of Business (Concordia University, Montréal), HEC-Montréal (Université de Montréal), Euromed School of Management (Marseille), and Kedge Business School (Marseille), and he was a Visiting Professor at Vienna University of Economics and Business. Mark served for five years on Western University's Senate. Mark teaches numerous courses at the graduate and undergraduate levels, which presently includes marketing research, consumer behavior, consumer theory and methodology, and marketing management. Since 2013, he has been an Associate Editor for International Marketing Review and is on the boards of several other journals, including the Academy of Marketing Science Review. 

Dr. Cleveland’s research interests are interdisciplinary, spanning marketing, consumer behaviour, social psychology, and international business, with a special focus on globalization, identity and culture, mixed ethnicity, cross-cultural consumer behaviour, international market segmentation, social media and consumer behavior sustainability and green marketing, and psychometrics/scale development. To date, he has conducted research on consumers living in 22 countries. He currently holds a SSHRC Insight Grant, which he is using to study mixed ethnic/racial identity and consumer behavior. Mark’s cumulative scholarly work has attracted nearly 10,000 citations. Dr. Cleveland has authored or co-authored well over 100 publications, including 53 journal articles, 15 book chapters, 2 books, and 62 conference papers. His research has featured in prominent media including The New York Times, Forbes, The Globe and Mail, The Toronto Star, The Financial Post, La Presse, Le Soleil, Psychology Today, MSN.com, BNNBloomberg.com, CTV News, Global News, and CBC’s Marketplace. He has been a consultant for numerous organizations, including McKinsey and Co., McCann Worldgroup, and Industry Canada. He has received many awards for his scholarly activities, including four Best Paper Awards, numerous Best Conference Paper Awards, Western’s Faculty Scholar Award, the William R. Darden Best Paper Award in Research Methodology, the Hans B. Thorelli Award, from the American Marketing Association, for an article that has made the most significant and long-term contribution to international marketing theory or practice, and the S. Tamer Cavusgil Award, also from the American Marketing Association, for the article published in the calendar year that has made the most significant contribution to the advancement of the practice of international marketing management.